👉This is a clever preview of the full article posted in Medium 👈
Apple selling features or fear?
The tech giant’s latest marketing pivot might give you pause.
Key Points
Apple’s advertising has undergone a seismic shift—from selling lifestyle enhancements to life-saving features.
The new narrative highlights emergency functions like heart rate alerts and Crash Detection, painting Apple products as potential lifesavers.
Unique Insight
While Apple’s life-saving features are groundbreaking, the company’s new marketing angle raises ethical questions.
It departs from their aspirational ads, leaning into our primal fears as a sales tactic.
Conclusion Teaser
Discover why this new marketing strategy puts consumers in a moral quandary, torn between the allure of life-saving tech and the discomfort of feeling exploited.
Intrigued by Apple’s ethical tightrope walk in marketing?
👉Dive into the full article on Medium 👈 to explore the complexities of this new advertising paradigm.
Good reading!🍎🤔
