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A Veteran Guide to Capturing Your Ideal Audience Dear Fellow, Have you ever spent time creating content only to realise later that it wasn’t resonating with the right people? Even seasoned professionals can make this common mistake. I once sent technical updates to a client who needed to be the right stakeholder for that information. […]
Empower It with My Tips. Hey Fellow, I need to be honest with you—ebooks as lead magnets? They’re outdated. Everyone’s seen them, and the returns aren’t what they used to be. Here’s why you must ditch the ebook and what you should do instead to improve your effective communication skills. Why Ebooks are Outdated Firstly, […]
Email Is Dead? Think Again. Dear Fellow, There’s a lot of chatter about email being outdated. People say it’s dead, buried under the avalanche of social media and instant messaging apps. But here’s the thing: Email is far from gone. It’s evolving. For instance, with the advent of AI, email is becoming more powerful than […]
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