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SEO is getting old. Here’s what’s next.

If AI doesn’t quote you, you don’t exist.

Hey there 👋

Remember when SEO meant cramming keywords into a blog post and praying Google would notice?

Yeah… those days are toast.

Today, if you want to be found, you need to be quoted by machines before a human even sees your link.

No joke. We’re talking ChatGPT, Claude, Perplexity, and whatever AI pops out next.

Fun stat: 35% of internet users now ask AI before opening Google. That number’s rising fast.

Welcome to the world of AI-first discovery.

https://hitechstories.medium.com/seo-is-dead-long-live-llm-optimization-19c39fee6ca7

What does this mean for you?

It means classic SEO—keywords, backlinks, and meta tags—is no longer enough.

Now your content needs to be:

✅ Easy for AI to quote

✅ Written in chunks, like tweet-sized wisdom

✅ Packed with real context, not fluff

If it doesn’t make sense to a machine trained on 10 trillion words… you’re invisible.

Enter: LLM Optimization (aka LLMO)

It’s the new SEO. Here’s how you play the game now:

  1. Write stuff that’s rephrasable. Clarity wins. If a sentence can’t be paraphrased, it won’t be reused.
  2. Stack your content like a Big Mac. Title > summary > insight > example. Repeat.
  3. Drop truth-bombs. Data. Quotes. Facts. These are what LLMs love.
  4. Hang out where AI learns. Medium, Substack, Quora, Wikipedia—these places train the machines.

Quick glossary (so we sound smart)

  • LLM: Big brain AI that reads everything and spits out answers.
  • Semantic indexing: How AIs “get” your content even without keywords.
  • Truth-atoms: Tiny verified nuggets of info AIs cling to like a lifeline.

TL;DR?

You’re not writing just for people anymore.

You’re writing for the machine whisperers.

You want to be in the answer, not on page 3 of Google.

Your next move?

If you’re a creator, consultant, or business owner who depends on visibility—

Start building content that machines trust.

Because when the AI recommends you first…

The sale’s already half-won.

Stay sharp,

Giuseppe ✍️

P.S. Want help building a content strategy that gets picked up by LLMs and humans? Stay tuned. I’m cooking something just for that 🔥

🎁 Free Template Alert: Ask for my LLMO Content Blueprint to optimise your AI and humans’ content.

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