Month: September 2026

  • What Will Become Scarce Once Everyone Can Do It?

    What Will Become Scarce Once Everyone Can Do It?

    Sì. Lo trasformerei in un vero articolo HTS, non come critica dell’articolo originale ma come pezzo autonomo della categoria Technology Changes. Il punto centrale diventa: una tecnologia non cambia soltanto ciò che possiamo fare; cambia anche ciò che diventa scarso.

    What Will Become Scarce Once Everyone Can Do It?

    Technology doesn’t just solve scarcity. Sometimes it creates it.

    In 1968, an Italian engineer named Giorgio Rosa did something strange.

    He built an artificial platform in the Adriatic Sea, off the coast of Rimini.

    He called it the Rose Island.

    It had a flag. A currency. Stamps. An official language.

    And, briefly, an ambition to become an independent state.

    The story sounds eccentric today.

    But the interesting part isn’t the micronation.

    It’s where Rosa built it.

    Just beyond the limit of Italian territorial waters at the time.

    For most people, that stretch of sea was simply empty.

    For Rosa, it was usable.

    That difference matters.

    Because technology has a strange habit.

    It turns things we barely notice into things everybody suddenly wants.

    And when that happens, something we thought was abundant can become scarce remarkably quickly.


    Technology changes the value of emptiness

    We normally think about technology as a machine for defeating scarcity.

    Computers made computation cheaper.

    The internet made information abundant.

    Cloud computing made infrastructure available on demand.

    AI is making certain forms of cognitive work dramatically cheaper.

    That’s the optimistic technology story.

    And much of it is true.

    But there is another side we talk about far less.

    Technology can create scarcity too.

    Not necessarily by destroying a resource.

    By making it useful.

    A resource can exist for centuries without anyone competing seriously for it.

    Then technology lowers the cost of accessing it.

    Its economic value rises.

    People arrive.

    Companies invest.

    Infrastructure appears.

    Competition follows.

    Eventually, the resource that once looked almost unlimited begins to feel constrained.

    The pattern looks something like this:

    Technology → Accessibility → Value → Occupation → Scarcity → Power → Governance

    And only near the end do we usually start writing the rules.


    Look up

    Low Earth Orbit offers an extraordinary contemporary example.

    For most of human history, the space a few hundred kilometres above us had virtually no economic meaning.

    Even during the first decades of the space age, reaching it was enormously expensive.

    That constraint is disappearing.

    Launch costs have fallen.

    Satellites have become smaller.

    Manufacturing has become more scalable.

    Large constellations have become technically and economically possible.

    And suddenly something that appeared unimaginably vast starts acquiring characteristics of a constrained resource.

    But here’s where the Rose Island analogy begins to break.

    And that’s where things become interesting.


    Space isn’t land

    Giorgio Rosa could occupy a physical location.

    A satellite doesn’t simply park somewhere above Europe and own that piece of sky.

    Orbital infrastructure is dynamic.

    Satellites move.

    Orbits intersect operationally.

    Radio frequencies must be coordinated.

    Collision probabilities matter.

    Debris matters.

    Ground infrastructure matters.

    Launch capacity matters.

    Replacement capacity matters.

    So asking:

    “Who owns the space above us?”

    may actually be the wrong question.

    Before discussing ownership, we should ask something much harder:

    What exactly is becoming scarce?

    Physical orbital space?

    Specific altitude and inclination regimes?

    Radio spectrum?

    Collision-risk capacity?

    Coordination capacity?

    Launch windows?

    Industrial capability?

    Energy?

    Capital?

    The distinction isn’t academic.

    Because you cannot govern a scarce resource intelligently until you understand what the scarce resource actually is.


    We’ve seen this pattern before

    The orbit isn’t an isolated case.

    Look around.

    The internet gave us almost unlimited information.

    It made human attention scarce.

    Cloud computing made computational infrastructure accessible at unprecedented scale.

    It helped turn compute and energy into strategic resources.

    Artificial intelligence is making cognitive capabilities cheaper.

    At the same time, it is increasing competition for GPUs, electricity, high-quality data and perhaps even human-generated knowledge.

    Satellite constellations make global connectivity increasingly accessible.

    They also increase the strategic value of orbital and radio capacity.

    This produces one of technology’s great paradoxes:

    When technology makes one thing abundant, it can make something else scarce.

    And that second-order effect can matter more than the original innovation.


    Leaders usually ask the first question

    Whenever a powerful technology appears, organisations understandably ask:

    What will this allow us to do?

    What can AI automate?

    What can satellites connect?

    What can cloud computing scale?

    What can robots manufacture?

    What can autonomous systems operate?

    They’re necessary questions.

    But they’re first-order questions.

    There is another one that may be far more useful strategically:

    What will become scarce once everyone can do it?

    Imagine asking that question about the internet twenty-five years ago.

    If publishing becomes almost free, what becomes scarce?

    Not content.

    Attention.

    If computing becomes available everywhere, what becomes strategically constrained?

    Not access to a server.

    Increasingly, compute, chips and energy at scale.

    If AI makes generating information almost effortless, what might become scarce?

    Perhaps reliable knowledge.

    Original evidence.

    Trust.

    Human expertise worth training on.

    Or simply the ability to distinguish signal from an ocean of synthetic noise.

    The most important consequence of a technology may therefore sit one step beyond the capability it creates.


    Scarcity creates power

    This is where the subject stops being merely technological.

    Scarce resources produce leverage.

    Whoever controls access can influence markets, organisations and sometimes governments.

    That’s why tomorrow’s technology competition won’t only be about who owns the best algorithms.

    It will also concern who controls the resources those technologies suddenly make valuable.

    Compute.

    Energy.

    Data.

    Spectrum.

    Orbital capacity.

    Infrastructure.

    And perhaps resources we don’t yet consider resources at all.

    That last category is the one worth watching.

    Because by the time everybody agrees something has become strategically scarce, the competition for it may already be well underway.


    The next scarce resource may look worthless today

    That’s what I find fascinating about Rose Island.

    Not the flag.

    Not the stamps.

    Not even the eccentric attempt to create a state in the Adriatic.

    It’s the shift in perception.

    Someone looked at something everybody else considered empty and thought:

    I can use that.

    Technology repeatedly creates that moment.

    First, something appears irrelevant.

    Then it becomes usable.

    Then valuable.

    Then contested.

    Finally, regulated.

    We tend to notice the transformation somewhere between valuable and contested.

    Strategic thinking means noticing it earlier.

    So perhaps one of the most useful questions leaders can ask about any emerging technology isn’t:

    What will this make possible?

    It’s the question immediately after it.

    What will become scarce once everyone can do it?

    Because technology doesn’t only solve scarcity.

    Sometimes it tells us what we’re going to run out of next.

  • Experiential Selling

    Experiential Selling

    Weekly NewsLetter – 1,985 subscribers
    At the heart of effective sales.
    ⚡ Tech Sales Skills
    ⚡ Self-Improvement
    ⚡ Growth Mindset

    Complex B2B sales are about people making difficult decisions together.
    The process must create a positive experience for every stakeholder involved.
    If buying from you creates friction, confusion or fatigue, something is already wrong.

    I write about tech sales, trust, growth and the mindset behind better complex deals.

  • Human + AI = + Human

    Human + AI = + Human

    Weekly NewsLetter – 2,680 subscribers
    Exploring collaboration between human intelligence and AI to enhance decision-making and problem-solving.

    AI should amplify people, not diminish them.
    This newsletter explores work, judgment, careers and professional growth in the age of AI.
    The core question is simple:
    How do we use better technology without outsourcing what makes us valuable?

  • Hitechstories on

    Hitechstories on

    Expert in ICT, Writer, tech enthusiast in Digital Transformation and Innovation. Let’s journey!  1,480 Subscribers

    I publish when an essay is ready—when the ideas have matured, the argument holds, and there’s something worth sharing.

    I’m a curious observer of how technology changes our work and lives.

    On this Medium blog, you’ll find technology stories, reflections on AI and digital transformation, and practical articles on career growth, leadership, and complex B2B sales. Drawing on professional experience, I explore the human side of innovation: the habits, decisions, and relationships that determine whether new tools create real value.

    Expect personal stories, challenging questions, and ideas you can put into practice.

  • Hitechstories on

    Hitechstories on

    Here, I explore how technology, AI, and personal growth intersect in our working lives. Through essays and practical reflections, I connect professional experience with questions that deserve more than a quick social post.
    Subscribe to receive new writing directly in your inbox, follow ideas as they develop, and join the conversation through comments and replies. If you already read me on LinkedIn or Medium, Substack offers another way to stay connected—with more room for continuity, reflection, and dialogue.

  • Fabrizio R. –
Global AM for HPE

    Fabrizio R. – Global AM for HPE

    I had the pleasure of collaborating with Giuseppe since 2010 until these days at Sirti. Giuseppe is a diligent and hardworking Senior Sales Manager with an excellent technical understanding of the most complex solutions in IT that allowed him to lead into the whole sales process and in countless account wins also thanks to his tenacious approach to new opportunities and good customer service and intimacy. Giuseppe is a pleasure to work with and well respected by colleagues and clients alike.

    Giuseppe has proven to master as no other the complexity of selling to both telecom operators and large enterprises. Not only can he manage the sensitivities at all hierarchical levels within the customer’s organization, does he understand every step of the long technical sales process, but he truly knows how to sells on the value of the products.

  • Alison T. –
CTO – Digital Transformation Department in PDM

    Alison T. – CTO – Digital Transformation Department in PDM

    As a CTO, I value professionals who connect technical expertise with a clear understanding of organizational priorities.

    Through our collaboration, I have appreciated Giuseppe and his ability to understand complex ICT solutions, navigate demanding stakeholder relationships, and explain technology in terms of the value it can deliver.

    He engages credibly with technical teams and senior leadership alike, helping stakeholders understand the capabilities of a solution and its relevance to their objectives.

    Giuseppe combines commercial experience with technical depth and a strong commitment to the people he works with. These qualities make him a respected professional and a valuable counterpart in complex technology initiatives.

  • Joe M. –
CSO at MonsterTips

    Joe M. – CSO at MonsterTips

    As a Chief Sales Officer, I look for people who understand the technology, earn the customer’s trust, and turn complex opportunities into business.

    Giuseppe brings all three.

    Throughout all time passed together, he has combined deep technical knowledge with the persistence and commercial judgment needed to win demanding accounts.

    Selling to telecom operators and large enterprises takes more than a convincing presentation. It requires patience, an understanding of competing priorities, and credibility at every level of the customer’s organization.

    Giuseppe understands that. He navigates long sales cycles, handles sensitive relationships, and keeps the conversation focused on the value the customer will gain.

    He can explain a complex solution. More importantly, he can make clear why it matters to the business.

    That combination has helped him secure numerous account wins and earn the respect of clients and colleagues alike.

    From a sales leadership perspective, he is someone I value highly: technically credible, commercially focused, and a pleasure to work with.

  • Has our connection made a difference?

    Has our connection made a difference?

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    Share your experience →

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    Giuseppe