Three conversations. Three ways to grow.

I write for people who are curious about technology, but even more interested in what happens when it meets real work, real decisions, and real people.

For the engineer who has to make the migration work.
For the manager asking whether a proposal will still make sense in eighteen months.
For the consultant who sometimes has to say the uncomfortable thing.
For experienced professionals facing AI, cloud, automation, and the next technology cycle with both curiosity and judgement.

You already know reality is messier than the vendor deck.

After more than thirty years watching technologies arrive, disappoint, mature, and become ordinary, I write about what happens in between:

What worked.
What didn’t.
What people underestimated.
What stayed true when the technology changed.

Not from the stage.

From your side of the table.

Not from the stage.

Three threads run through everything here in hitechstories.com:

Why transformation programmes fail, and what the failures have in common.

Using the tools without outsourcing your judgement to them.

Staying relevant when the technology under your feet keeps moving.

If you’re looking for optimism about technology, there’s plenty available elsewhere. What I can offer is the version told by someone who had to sign the contract.

Written for Who Can’t Afford to Be Naive About Technology

LinkedIn newsletters give me something a normal post cannot: continuity.
They let me go beyond the feed, build a recurring conversation with professionals who care about the same themes, and turn occasional attention into a more durable relationship.

For readers, the benefit is simple:
less noise, more depth, and a regular point of view delivered around a clear topic.

  • Experiential Selling

    Experiential Selling

    Weekly NewsLetter – 1,985 subscribers
    At the heart of effective sales.
    ⚡ Tech Sales Skills
    ⚡ Self-Improvement
    ⚡ Growth Mindset

    Complex B2B sales are about people making difficult decisions together.
    The process must create a positive experience for every stakeholder involved.
    If buying from you creates friction, confusion or fatigue, something is already wrong.

    I write about tech sales, trust, growth and the mindset behind better complex deals.

  • Human + AI = + Human

    Human + AI = + Human

    Weekly NewsLetter – 2,680 subscribers
    Exploring collaboration between human intelligence and AI to enhance decision-making and problem-solving.

    AI should amplify people, not diminish them.
    This newsletter explores work, judgment, careers and professional growth in the age of AI.
    The core question is simple:
    How do we use better technology without outsourcing what makes us valuable?

  • Hitechstories on

    Hitechstories on

    Expert in ICT, Writer, tech enthusiast in Digital Transformation and Innovation. Let’s journey!  1,480 Subscribers

    I publish when an essay is ready—when the ideas have matured, the argument holds, and there’s something worth sharing.

    I’m a curious observer of how technology changes our work and lives.

    On this Medium blog, you’ll find technology stories, reflections on AI and digital transformation, and practical articles on career growth, leadership, and complex B2B sales. Drawing on professional experience, I explore the human side of innovation: the habits, decisions, and relationships that determine whether new tools create real value.

    Expect personal stories, challenging questions, and ideas you can put into practice.

  • Hitechstories on

    Hitechstories on

    Here, I explore how technology, AI, and personal growth intersect in our working lives. Through essays and practical reflections, I connect professional experience with questions that deserve more than a quick social post.
    Subscribe to receive new writing directly in your inbox, follow ideas as they develop, and join the conversation through comments and replies. If you already read me on LinkedIn or Medium, Substack offers another way to stay connected—with more room for continuity, reflection, and dialogue.