Weekly NewsLetter – 1,985 subscribers
At the heart of effective sales.
⚡ Tech Sales Skills
⚡ Self-Improvement
⚡ Growth Mindset
Complex B2B sales are about people making difficult decisions together.
The process must create a positive experience for every stakeholder involved.
If buying from you creates friction, confusion or fatigue, something is already wrong.
I write about tech sales, trust, growth and the mindset behind better complex deals.
Category: Human + AI = + Human
What does technology reveal about how people behave?
Core verb: behave
-
Experiential Selling
-
Human + AI = + Human
Weekly NewsLetter – 2,680 subscribers
Exploring collaboration between human intelligence and AI to enhance decision-making and problem-solving.
AI should amplify people, not diminish them.
This newsletter explores work, judgment, careers and professional growth in the age of AI.
The core question is simple:
How do we use better technology without outsourcing what makes us valuable? -
Hitechstories on
Expert in ICT, Writer, tech enthusiast in Digital Transformation and Innovation. Let’s journey! 1,480 Subscribers
I publish when an essay is ready—when the ideas have matured, the argument holds, and there’s something worth sharing.
I’m a curious observer of how technology changes our work and lives.
On this Medium blog, you’ll find technology stories, reflections on AI and digital transformation, and practical articles on career growth, leadership, and complex B2B sales. Drawing on professional experience, I explore the human side of innovation: the habits, decisions, and relationships that determine whether new tools create real value.
Expect personal stories, challenging questions, and ideas you can put into practice. -
Hitechstories on
Here, I explore how technology, AI, and personal growth intersect in our working lives. Through essays and practical reflections, I connect professional experience with questions that deserve more than a quick social post.
Subscribe to receive new writing directly in your inbox, follow ideas as they develop, and join the conversation through comments and replies. If you already read me on LinkedIn or Medium, Substack offers another way to stay connected—with more room for continuity, reflection, and dialogue. -
Joe M. – CSO at MonsterTips
As a Chief Sales Officer, I look for people who understand the technology, earn the customer’s trust, and turn complex opportunities into business.
Giuseppe brings all three.
Throughout all time passed together, he has combined deep technical knowledge with the persistence and commercial judgment needed to win demanding accounts.
Selling to telecom operators and large enterprises takes more than a convincing presentation. It requires patience, an understanding of competing priorities, and credibility at every level of the customer’s organization.
Giuseppe understands that. He navigates long sales cycles, handles sensitive relationships, and keeps the conversation focused on the value the customer will gain.
He can explain a complex solution. More importantly, he can make clear why it matters to the business.
That combination has helped him secure numerous account wins and earn the respect of clients and colleagues alike.
From a sales leadership perspective, he is someone I value highly: technically credible, commercially focused, and a pleasure to work with.
-
Has our connection made a difference?
Did an idea resonate? Did our work make a difference?
Perhaps one of my articles gave you a useful idea, challenged an assumption, or helped you take a next step. Perhaps we worked together on a project or tackled a professional challenge.
Either way, I’d love to hear your perspective.
What stayed with you? What helped? What changed?
A few honest words can help others understand the value they might find in my writing or in working with me.
No polished praise needed. A specific example means more.
Thank you for your time and trust.
Giuseppe
-
Fabrizio R. – Global AM for HPE
I had the pleasure of collaborating with Giuseppe since 2010 until these days at Sirti. Giuseppe is a diligent and hardworking Senior Sales Manager with an excellent technical understanding of the most complex solutions in IT that allowed him to lead into the whole sales process and in countless account wins also thanks to his tenacious approach to new opportunities and good customer service and intimacy. Giuseppe is a pleasure to work with and well respected by colleagues and clients alike.
Giuseppe has proven to master as no other the complexity of selling to both telecom operators and large enterprises. Not only can he manage the sensitivities at all hierarchical levels within the customer’s organization, does he understand every step of the long technical sales process, but he truly knows how to sells on the value of the products.
-
Alison T. – CTO – Digital Transformation Department in PDM
As a CTO, I value professionals who connect technical expertise with a clear understanding of organizational priorities.
Through our collaboration, I have appreciated Giuseppe and his ability to understand complex ICT solutions, navigate demanding stakeholder relationships, and explain technology in terms of the value it can deliver.
He engages credibly with technical teams and senior leadership alike, helping stakeholders understand the capabilities of a solution and its relevance to their objectives.
Giuseppe combines commercial experience with technical depth and a strong commitment to the people he works with. These qualities make him a respected professional and a valuable counterpart in complex technology initiatives.
-
From Bureaucratic Chaos to a Bright Future
Most companies think digital transformation budgets buy innovation.
They don’t.
A surprising share of the money pays for something else.
Complexity.
Recently, Martin Fowler argued that organizations are no longer dealing only with technical debt. They’re also accumulating cognitive debt and intent debt: the loss of shared understanding and the reasons behind past decisions.
That observation explains something I’ve seen for years.
A digital transformation rarely starts with building the future.
It starts by paying interest on the past.
Legacy integrations.
Data cleanup.
Governance layers.
Approvals.
Exceptions.
Workarounds.
None of these create competitive advantage.
They simply allow the business to keep moving.
The uncomfortable question for every executive isn’t:
“How much are we investing in digital transformation?”
It’s:
“How much of that investment is actually creating new value, and how much is just compensating for the complexity we’ve accumulated over the years?”
The technology is rarely the biggest cost.
Complexity is.
